Concept, Curation, Corporate Identity, Motion and PR

www.http://vimeo.com/35701542

The idea was a remarkably simple one: let’s step out of our digital comfort zones and built something with our very own hands for a change. Through the artist minigolf - or the “Berlin Battle Royale“ as we call it - we tried to re-establish an analog and interactive experience every- body loved when they were younger… so for its first chapter we invited a handful of international artists that still carry a soft spot for the haptic side of life to individually design the course of their dreams. So you better sharpen your senses and get physical. Embrace the concept of trial and error again.

Brand New History™ didn’t just curate the minigolf parlour for Bright XIV, but took care of the concept development, planning and implementation as well.

Thanks a lot to everyone involved - particularly Designfirm, Marco Aslim and Thomas Martini - for making it happen.

Artists: Amos (UK)
Leif Podhajsky (Australia)
Superblast (Germany)
Andy Jenkins (USA)
Dennis Chow (Canada)
Jaybo (Germany)
Marok (Germany)
Jethro Haynes (UK)
Shake Your Tree (Germany)